By Bob Sherman
Skilled Internet marketers grasp that the backlinks to their website are a significant factor in their site’s search engine ranking. The more other sites you have linking to your website, the more significant your site seems to be in the eyes of the search engines. As a consequence, the higher your site will be placed in the search engine results.
Reciprocal linking is one approach to increase backlinks. But, reciprocal links has a drawback because two sites link to each other. This frequently warns the search engines that an contrived association involving the sites is present. Even three way links often alert the search engines that something abnormal is happening. Because of these unnatural affiliations, your search engine ranking can plunge.
One familiar method that beats these artificial associations is article marketing.
Through article marketing, you write articles and distribute them to numerous article directories. There they get indexed by the search engines and the links in your article that point to your site help improve the value of your site.
If your content is helpful, other people will use it, placing it either on their own website or in their newsletter. If they place your content on their website, your links on their site add to your perceived authority. If they distribute your content in a newsletter, subscribers could follow your links to your site where you can earn a commission from product sales or from AdSense clicks.
The major disadvantage in distributing the same article to several article directories is duplicate content. When a search engine sees a lot of sites with the same content, they will lower the value of the content (and your links). This reduces the value of your article promotion efforts.
The key is to rewrite your article for each article directory. This provides one of a kind text for every article directory. Consequently, others find your information on a directory and publish your article on their website, the number of duplicate articles is as small as possible.
Reworking your article numerous times is hard work. Particularly if your rewrite by hand. So, automated articles rewriters were developed. They automatically take words in your article and exchange synonyms. The end result, too frequently, looks like your article was automatically translated into German and retranslated back into English. The end result too often is comprised of an article that look as if it were written by a chimpanzee. Words with improper meanings are used and sentence organization looks odd.
New progressive article rewriters require you to take an active role in rewriting your article. These article rewriters often allow you to do the following:
- Write a few alternative sentences to use for any sentence in the article.
- Enter a number of alternative phrases to use for any phrase in the article
- Pick a few appropriate synonyms to use for any word in the article
The majority of new article spinners offer a synonym lookup for you when you pick a word in the text to find similar words for. This significantly improves the process.
The article rewriter will then spin off an article that randomly selects from all the alternative sentences, phrases, and words you have created.
So, by taking 20 or 30 minutes for an normal article you can produce or “spin” hundreds of articles with nearly no duplicate text. You then upload each of your unique articles to a different article directory.
There are several packages of software that both spin articles and submit a unique article to each of a large number of article directories. This combination of article spinner and article submission programs is hard to beat. I believe the most cost effective pair is Magic Article Rewriter and Magic Article Submitter. This combo package is what I use and I can tell you it is the most effective combination I have found.
The result of spinning articles and submitting to article directories is lots of accepted backlinks to your site. This helps build your search engine ranking, which makes your article marketing efforts worthwhile–and quite profitable.
Tags: Affiliations, Article Directory, Article Marketing, article rewriter, article spinner, article submitter, Backlinks, Bob Sherman, Consequence, Directories, Drawback, Internet Marketers, Marketing Article, Newsletter Subscribers, Online Business, Own Website, People, Promotion Efforts, Reason, Reciprocal Linking, Reciprocal Links, Search Engine Results, Search Engines